Media Assets: Images and comments from DIS president Frank Kelleher and Torneos CEO Ignacio Galarza are available here.

FOR IMMEDIATE RELEASE: 

“DAYTONA Soccer Fest” Coming To Daytona International Speedway This 4^th of July Weekend

Inaugural festival and professional soccer tournament to be held at Iconic World Center of Racing, July 2-3

 All-star cast of celebrities, including Grammy Award winner Rauw Alejandro and latin artist Adassa to perform

Current Colombian Champion soccer team Deportivo Cali to play crosstown rival America de Cali

World Freestyle Football Association to present first-ever U.S. Open with elite competitors Tickets on sale today at www.daytonasoccerfest.com at 10 am EST

Additional concerts and games to be announced at a later date

Daytona Beach, FL (March 17, 2022) – Daytona International Speedway and Torneos, a leading company in the sports entertainment industry, today announced that “DAYTONA Soccer Fest” is coming to the World Center of Racing this 4^th of July weekend – bringing world-class entertainment, competitive global soccer and Freestyle Football competitions to the venue through a multi-year deal.  

For the first time this summer, a professional soccer field will be constructed in the infield of the iconic venue, home of The Great American Race – the DAYTONA 500. The natural grass field will play host to a series of events, including a showdown between two popular South American soccer teams.  

DAYTONA Soccer Fest, set for July 2-3, will feature a headline concert by Puerto Rican music sensation and Latin Grammy Award winner, Rauw Alejandro, who will perform a full set at DAYTONA Soccer Fest, as part of his World Tour. Latin artist Adassa, who recently played the role of Dolores in Disney’s Encanto, will also perform during the weekend.

Tickets for the family-friendly weekend on July 2-3, 2022, are on sale today starting at $99 for a day pass. Visit www.daytonasoccerfest.com for more information.

“We are so thrilled to be hosting DAYTONA Soccer Fest,” said Frank Kelleher, President of Daytona International Speedway. “We pride ourselves on being the World Center of Racing, and in addition to racing, we want to be the host of world-class events, and that is what we have with DAYTONA Soccer Fest. We look forward to seeing the fans here at the Speedway where we will definitely be getting the attention of the world.”

“For Torneos, the event is an opportunity to continue growing regionally with large-scale, innovative events. We take great pride in this partnership with Daytona International Speedway and are excited to bring more than 40 years of soccer and global event experience to this emblematic track,” said Ignacio Galarza, CEO of Torneos. “DAYTONA Soccer Fest will be a truly unique entertainment experience for the whole family and all sports fans.”

In addition to Rauw Alejandro´s concert, highlighted below are the events confirmed for Saturday July 2, 2022 at “DAYTONA Soccer Fest”. Additional world class Men’s and Women’s Soccer matches, as well as a superstar Music Headliner for Sunday July 3rd, will be announced in the coming weeks.

• The Colombian Classic: A soccer match between current Colombian Champion Deportivo Cali and their crosstown rival America de Cali. The Cali Classic, also known as “El Clásico Vallecaucano”, is a long time Colombian Soccer tradition dating back to 1931. 

• WFFA US Open: The World Freestyle Football Association is proud to present the first-ever WFFA US Open. Established by leading freestylers and personnel within the scene to develop, support and structure this exciting culture and sport, the event will feature some of the best Freestyle Football players from around the globe, who will compete for a chance to be crowned the U.S. Open Champion.

Daytona International Speedway and Torneos had previously announced “DAYTONA Soccer Fest” would take place in 2021. However, the event was postponed due to the pandemic and has now been rescheduled for this 4^th of July weekend.

Fans can follow DAYTONA Soccer Fest on Instagram, Facebook and Twitter to stay up to date with the latest information.

About Torneos 

Torneos is a leading company with 40 years of experience generating sports content and creating value solutions for the sports and entertainment industry. It also offers the organization and production of events, the acquisition and commercialization of rights for events and competitions, as well as a complete offer of marketing services for sports that include the management of licenses and e-commerce for the main sports clubs and federations. 

About Daytona International Speedway

Daytona International Speedway is a state-of-the-art motorsports facility and was awarded the SportsBusiness Journal’s prestigious Sports Business Award for Sports Facility of the Year in 2016. Daytona International Speedway is the home of The Great American Race – the DAYTONA 500. Though the season-opening NASCAR Cup Series event garners most of the attention – as well as the largest audience in motorsports – the approximately 500-acre motorsports complex, also known as The World Center of Racing, boasts the most diverse schedule of racing on the globe. In addition to at least nine major event weekends, the Speedway grounds are also used extensively for events that include concerts, civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

Press contact: 

Jacklyne Ramos | (239) 280-8162